Australia’s livestock sector could lose up to $ 3.2 billion by 2030 if it doesn’t match the changing consumer attitude towards animal welfare.
This was announced by the public relations manager of the Australian state agency Meat & Livestock Australia, Jacqueline Baptista, at a meeting of the Victoria Farmers Federation dedicated to the promotion of red meat and the fight against the growing vegan movement this week in Darnum, Victoria.
Baptista told more than 30 farmers involved in meat, sheep and dairy products that the reason for the projected 84 percent loss of $ 3.8 billion by 2030 is the inability of farmers to changing consumer relationships and are directly related to animal welfare problems.
“We cannot change what people prefer to eat, whether they prefer vegetables or red meat - this is someone's individual choice, and we fully respect this,” Baptista said. Jacqueline Baptista encouraged farmers to "speak honestly, proudly and transparently" about their business.
“Everyone has the opportunity to talk with consumers and tell the story of environmentally friendly and mostly family-run livestock farming - at least Australia has 100,000 producers of red meat,” said Meat & Livestock Australia manager and added that the industry should find one a way to deliver their red meat, "which people want."
