Dale Farm, the largest UK dairy farming cooperative, has entered into an agreement with Asda to supply its new fresh semi-skimmed milk, Milk Plus, to all Asda stores in Northern Ireland.
An innovative new product, enriched with vitamins and minerals, was developed after a study by Dale Farm, which showed that adults and children in Northern Ireland may be deficient in vitamin D.
Along with Milk Plus, Asda's NI stores will now sell Delightly new Delight Greek style yogurt and updated Spelga Low Fat Bio yogurt. Delicious Greek yogurt - 0% fat without added sugar is available in a 450 gram pot or in 4 packs in various flavor combinations.Spelga Low Fat Bio yogurt was enriched with vitamin D, and a new lemon flavor complements the original and very beloved line of strawberries, raspberries, toffee, peach melba, mandarin, rhubarb.
Dale Farm has been working with Asda since the retailer began trading in Northern Ireland in 2005, currently supplying a wide range of branded products for a range of dairy categories. "Dale Farm is pleased to expand the range of dairy products available in Asda stores," explained Darren Hughes, Senior National Account Manager, Dale Farm.